A new visual identity for pastry world reknown chef Jessica Prealpato, inspired by the living world and the quiet, transformative work that happens before the plate.
The spiral became the central symbol of the identity; a universal form that evokes movement, growth and continuous transformation.
The identity unfolds through a flexible logo system, tactile materials, a restrained natural palette and expressive typography.
The spiral became the central symbol of the identity; a universal form that evokes movement, growth and continuous transformation.
The identity unfolds through a flexible logo system, tactile materials, a restrained natural palette and expressive typography.
Jessica Prealpato
Personnal visual identity
2026
Motion design: Annabelle Hennebique
Personnal visual identity
2026
Motion design: Annabelle Hennebique
